The Content Alchemist

5 Social Media Favours You Can Do for Your Brand

Omneya Nabil — Wed, 15 May 2024 05:00:18 +0000

Have you ever seen promoted content and thought, “This brand is doing social media all wrong?” Today’s social media users are super savvy, and they know when brands are inauthentic or overpromoting themselves. The result? Lost trust and lost business. Here are five favours you can do for your brand to avoid audience scepticism and lost opportunities.

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7 Things I Learned from Focusing on One Niche

Omneya Nabil — Mon, 13 May 2024 05:00:02 +0000

In 2008, I interviewed Zoheir Garanah, Egypt’s minister of tourism at the time, for an article about the country’s growing tourism sector. I spent the next 12 years developing creative concepts and writing marketing copy exclusively for one niche. Here are 7 things I learned.

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7 Tips to Market Yourself

Omneya Nabil — Fri, 10 May 2024 05:00:46 +0000

Marketing yourself has become more important than ever. But here’s the thing: You need to be able to market yourself effectively without sounding self-promotional or coming across as pushy. So, how can you do that? Here are seven tips you can follow.

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7 Strategies to Help You Write for A New Niche

Omneya Nabil — Wed, 08 May 2024 05:00:24 +0000

In 2021, I took on a client in the customs brokerage industry. Working with a new niche is always challenging. But I’m lucky I got to work with a super supportive client. Here are seven tips that helped me deliver impactful results for my new client (and get great testimonials)

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12 Marketing Claims to Avoid, Ignore, and Move On

Omneya Nabil — Fri, 03 May 2024 05:00:41 +0000

Stop making bold marketing claims and extravagant statements just to get people’s attention. Here are 12 crazy marketing claims you should avoid using.

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7 Simple Content Strategies to Drive Engagement

Omneya Nabil — Mon, 29 Apr 2024 05:00:08 +0000

Don’t try to overcomplicate things. Because the simplest strategies will often deliver better results and have the greatest impact. Here are seven of my favourite simple content strategies to help drive engagement.

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7 Strategies to Capture Your Audience’s Attention

Omneya Nabil — Fri, 26 Apr 2024 05:00:05 +0000

Ask a marketer what keeps them up at night, and they’ll answer: capturing and keeping my audience's attention. It’s become more challenging than ever. Here are 7 strategies to help.

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5 Things I Learned from Failing

Omneya Nabil — Wed, 24 Apr 2024 06:00:41 +0000

Failure is a part of any marketer's journey. Yes, we can work so hard on amazing campaigns only for them to fail. But failure doesn’t define us. It's how we respond to failure that truly defines us as marketers. Here are 5 things I learned from failing.

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5 Reasons Why People Don’t Trust Marketers

Omneya Nabil — Mon, 22 Apr 2024 06:00:38 +0000

As marketers, our goal is to shape narratives, influence opinions, and drive action. Despite our best intentions, the marketing profession often has a less-than-stellar reputation. Thanks to those few who managed to ruin it. Here are 5 reasons why people don’t trust marketers anymore.

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9 Benefits of Working Under Pressure

Omneya Nabil — Fri, 19 Apr 2024 01:00:25 +0000

Working under pressure can be a good thing. In my first job as a retail marketing executive, I experienced my first pressured campaign. Read on to discover the nine things I learned from it.

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The Two Lesser-Known Types of Marketing

Omneya Nabil — Wed, 17 Apr 2024 06:00:14 +0000

There are two types of marketing: inadequacy marketing and empowerment marketing. As marketers, we have the power to shape the narratives that define our culture. So, let’s use our platforms to promote self-love, acceptance, and inclusion.

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7 Writing Blunders to Avoid

Omneya Nabil — Mon, 15 Apr 2024 06:00:55 +0000

You know what can kill an article, social media post, or email? Not reviewing your writing. Make sure you review your work carefully to avoid these 7 writing blunders.

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7 Bad Marketing Practices

Omneya Nabil — Fri, 05 Apr 2024 06:00:29 +0000

Bad marketing is expensive. Because it’ll cost you more to rebuild broken relationships with your audience. But what is bad marketing? Here are 7 examples of bad marketing practices.

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10 Things People Absolutely Hate About Marketing

Omneya Nabil — Wed, 03 Apr 2024 06:00:18 +0000

Working in marketing is great. But the marketing profession isn't always rainbows and sunshine. Here are 10 things people absolutely hate about marketing (and how we can fix them).

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10 Things to Read (other than shampoo labels)

Omneya Nabil — Mon, 01 Apr 2024 06:00:54 +0000

As a writer, you should never stop reading. But don’t just read books (or shampoo labels). Here are 10 things you can read to improve your marketing and writing skills.

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10 Common Copywriting Mistakes to Avoid

Omneya Nabil — Thu, 28 Mar 2024 06:00:32 +0000

When I started as a copywriter, I made a whole lot of mistakes—from using plenty of pretty adjectives to writing overly verbose sentences and cliché-ridden headlines. Here are 10 copywriting mistakes I made (so you don’t have to make them).

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How to Use Content Pillars in Your Content Strategy

Omneya Nabil — Tue, 26 Mar 2024 06:00:28 +0000

Want to maintain a consistent flow of messages? Start with content pillars. Content pillars are the foundational themes or topics that represent your brand. Here's how to use them to guide your content strategy.

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5 Tips to Become A Thought Leader

Omneya Nabil — Mon, 25 Mar 2024 06:00:24 +0000

Stop creating content for the sole purpose of selling your products or services. Content can do much more for your business. It can help you become a thought leader. Read on to learn how.

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The Future of SMS Marketing

Omneya Nabil — Sat, 05 Aug 2023 09:00:47 +0000

In 1981 we thought video would kill the radio star. It didn't. Today, similar speculations are being raised about Instant Messaging (IM) overtaking SMS and killing SMS marketing.

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Good Content vs Great Content

Omneya Nabil — Fri, 04 Aug 2023 12:37:23 +0000

What’s the difference between good content and great content? And what makes great content great? Is it the words, writing style, tone of voice, format, sentence structure, or something else entirely? Let's explore the differences.

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The Opportunity Cost of Content Marketing

Omneya Nabil — Tue, 04 May 2021 13:54:31 +0000

It's time to go beyond measuring the ROI of content marketing and consider measuring the Cost of Inaction (COI). Here's why.

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