10 THINGS TO READ (OTHER THAN SHAMPOO LABELS)
01 April 2024
Written by Omneya Nabil
I have a thing for reading shampoo labels and medicine information leaflets—even though I can’t spell or understand most ingredients.
The idea is, as a writer, you should never stop reading.
Because reading will expand your knowledge.
It will improve your vocabulary.
It will inspire your creativity.
But don’t just read books (or shampoo labels). Here are 10 things you can read to improve your marketing and writing skills.
1. Content on websites and landing pages
Analyse web copy to see different writing styles, tone, and structure. You will also gain valuable insights by studying successful examples in your field.
2. Blogs and articles by industry experts
Reading blogs and articles will help you discover new ideas, trends, and perspectives. By learning from the insights and experiences of thought leaders, you will stay informed and relevant in your niche.
3. Microcopy in mobile apps
Study the little text in mobile apps to learn how to convey information in a concise manner. This will improve your ability to craft impactful messages with limited space—all while capturing attention and driving action.
4. Case studies that analyse successful marketing campaigns
Examine relevant case studies to get practical insights into strategy, execution, and results. By learning from real-world examples, you will improve your marketing tactics and techniques.
5. Product descriptions and sales pages
Dissect these to understand the psychology of persuasion and learn how to highlight features and benefits. This will give you an idea about the strategies and techniques used to influence consumer behaviour and induce action.
6. Social media posts and ads
Look at how brands use headlines, calls-to-action, and storytelling techniques (tailored to different platforms and audiences). This will provide you with a deeper understanding of effective social media marketing strategies.
7. Newsletters and marketing collateral
Read these to identify effective techniques used for building brand awareness and customer loyalty. Study the messaging and design, and then assess your own strategies.
8. Whitepapers and research reports
These provide you with data-driven insights and evidence-based arguments. You can even use the research findings and statistics you read in your own writing to make it more credible and persuasive.
9. Offline magazines and publications
There’s this magic in printed publications. You can read magazines and publications to broaden your perspectives, spark inspiration, and stay creative while exploring diverse writing styles and genres.
10. Physical product labels
Examine the text on product labels to sharpen your attention to detail and learn how to deliver information clearly and briefly. Also take note of the formatting, language, and design used.
What are your thoughts? To join the conversation, head over to the original post on LinkedIn.