Welcome to my space, where I hope you find helpful insights, a bit of humour, and maybe even some inspiration for improving your marketing and writing efforts. Feel free to wander around, but remember, this is just one person's take on the world.
In 2008, I interviewed Zoheir Garanah, Egypt’s minister of tourism at the time, for an article about the country’s growing tourism sector. I spent the next 12 years developing creative concepts and writing marketing copy exclusively for one niche. Here are 7 things I learned.
Marketing yourself has become more important than ever. But here’s the thing: You need to be able to market yourself effectively without sounding self-promotional or coming across as pushy. So, how can you do that? Here are seven tips you can follow.
In 2021, I took on a client in the customs brokerage industry. Working with a new niche is always challenging. But I’m lucky I got to work with a super supportive client. Here are seven tips that helped me deliver impactful results for my new client (and get great testimonials)
Stop making bold marketing claims and extravagant statements just to get people’s attention. Here are 12 crazy marketing claims you should avoid using.
Don’t try to overcomplicate things. Because the simplest strategies will often deliver better results and have the greatest impact. Here are seven of my favourite simple content strategies to help drive engagement.
Ask a marketer what keeps them up at night, and they’ll answer: capturing and keeping my audience's attention. It’s become more challenging than ever. Here are 7 strategies to help.
Failure is a part of any marketer's journey. Yes, we can work so hard on amazing campaigns only for them to fail. But failure doesn’t define us. It's how we respond to failure that truly defines us as marketers. Here are 5 things I learned from failing.
As marketers, our goal is to shape narratives, influence opinions, and drive action. Despite our best intentions, the marketing profession often has a less-than-stellar reputation. Thanks to those few who managed to ruin it. Here are 5 reasons why people don’t trust marketers anymore.
Working under pressure can be a good thing. In my first job as a retail marketing executive, I experienced my first pressured campaign. Read on to discover the nine things I learned from it.
There are two types of marketing: inadequacy marketing and empowerment marketing. As marketers, we have the power to shape the narratives that define our culture. So, let’s use our platforms to promote self-love, acceptance, and inclusion.
You know what can kill an article, social media post, or email? Not reviewing your writing. Make sure you review your work carefully to avoid these 7 writing blunders.
Bad marketing is expensive. Because it’ll cost you more to rebuild broken relationships with your audience. But what is bad marketing? Here are 7 examples of bad marketing practices.
Working in marketing is great. But the marketing profession isn't always rainbows and sunshine. Here are 10 things people absolutely hate about marketing (and how we can fix them).
As a writer, you should never stop reading. But don’t just read books (or shampoo labels). Here are 10 things you can read to improve your marketing and writing skills.
When I started as a copywriter, I made a whole lot of mistakes—from using plenty of pretty adjectives to writing overly verbose sentences and cliché-ridden headlines. Here are 10 copywriting mistakes I made (so you don’t have to make them).
Want to maintain a consistent flow of messages? Start with content pillars. Content pillars are the foundational themes or topics that represent your brand. Here's how to use them to guide your content strategy.
Stop creating content for the sole purpose of selling your products or services. Content can do much more for your business. It can help you become a thought leader. Read on to learn how.
In 1981 we thought video would kill the radio star. It didn't. Today, similar speculations are being raised about Instant Messaging (IM) overtaking SMS and killing SMS marketing.
What’s the difference between good content and great content? And what makes great content great? Is it the words, writing style, tone of voice, format, sentence structure, or something else entirely? Let's explore the differences.
It's time to go beyond measuring the ROI of content marketing and consider measuring the Cost of Inaction (COI). Here's why.
Writer’s block usually happens when you’re too focused on writing about a specific topic or for a specific audience. You’re basically trying to force your mind into blocking every other thought or idea, because it’s not the right time for it. Here are 7 tips that have always saved the day.
Used as part of your inbound strategy, email marketing still stands out as the best marketing tool you could invest your time and money in. Here's why.
The product of the Egyptian revolution is not only a people free of an autocratic and corrupt regime; it is, essentially, the creation of a new society that acknowledges the power of social media and respects freedom of expression more than ever.