Portfolio | Omneya Nabil

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Omneya Nabil

The Content Alchemist

The Opportunity Cost of Content Marketing

We marketers love collecting data, crunching numbers, and graphing correlations. We love planning and speculating – at least some of us do. We are so meticulous and objective to the extent that we measure the Return on Investment (ROI) of every activity we pursue. So, it’s only natural that we start embracing a similarly interesting metric: and that’s the Cost of Inaction (COI). And when it comes to content marketing, the Cost of Inaction matters more than the Return on Investment.

Omneya Nabil

Content of Things

Content Experiences: How to bridge the gap between your brand and your customers

Disconnected and fragmented campaigns are a common pitfall for many marketers. And the impact? The connection with customers remains elusive, and brand loyalty becomes a mirage. So, what’s the secret sauce to foster brand loyalty and enhance customer relationships? The answer lies in creating unforgettable content experiences. But what exactly does this mean? In this article, we’ll cover all this and more.

Omneya Nabil

The Content Alchemist

The future of SMS marketing in an instant messaging (IM) world

Video [hypothetically] killed the radio star on the first of August 1981, with the birth of music videos and launch of the world’s first all-day music channel: MTV. Ironically, that was also the name of the first song to air on TV. Besides its popular tune that brought The Buggles into international spotlight, the song’s lyrics expressed concerns about the technological advancements of the 20th Century. Today, similar speculations are being raised about instant messaging (IM) overtaking traditional Short Message Service (SMS).

iotblue

Innovative IoT solutions

5 Smart Cities Blazing a Trail in the 21st Century

Today, a smart city is not a futuristic dream – it’s a reality, and one that’s transforming the lives of residents around the world. Smart cities are cities that incorporate digital technology and data management to improve the quality of life for their citizens. Some smart cities have more advanced infrastructures, but what makes them stand out is how they use data to improve the lives of their citizens. The rise of smart cities has been a phenomenon of the past decade or so.

Rakenta

Low-Code App Development

Introducing Rakenta: the easiest way for businesses to build their operations tools

For today’s workforce, technology has become an integral part of the way people work. In fact, we could even say it defines how they work. At a time when everyone is looking for customised solutions, low-code application development has become the norm across every department in every organisation. This is especially true for business users looking to build operations tools that manage and simplify their day-to-day activities.

Omneya Nabil

The Content Alchemist

Why You Need Brand Storytelling

Think about your customers and their needs. Now think about your products or services and how they perfectly deliver on your customers’ needs. Your brand is solving their problems, providing added value, and creating wonderful customer experiences. But do they know and feel it? Brand storytelling is essential to developing connections and driving engagement between your company and its customers.

Omneya Nabil

The Content Alchemist

Good Content vs Great Content

The most common complaint I hear from my prospective clients is that they’re not getting the traffic or ROI they expected from their content. They’ve revamped their websites, published articles on their blogs, posted on social media, put together eBooks, created infographics, and done everything else they thought would generate interest in their products or services. But it hasn’t worked. Why? Because their content isn’t that great, it’s just plain old good.

Omneya Nabil

The Content Alchemist

Segmenting Your Target Audience by Generation

If you ask any marketer if they know who their target audience is, they’ll answer yes – with utmost confidence. Ask them if they truly understand their target audience and they’ll maybe think for a minute as they shrug their head in search of a plausible (and fancy) answer. Their answers will most probably be a list of pre-defined labels that include gender, age, location, occupation, and income. Identifying your target audience is a crucial tool in market segmentation.

Omneya Nabil

The Content Alchemist

The 6 Principles for Successful Marketing Campaigns

Consumers today are bombarded with marketing messages all day – right, left, and centre. Sponsored, unavoidable ads are creeping into their newsfeeds and disrupting their videos on social media, and remarketing ads (also known as retargeting or behavioural retargeting) are following them around from one website to the next. During their daily commute, consumers are shelled with hundreds of chaotic advertising billboards.

Omneya Nabil

Content of Things

Kitchen Remodeling: What you should know before you start renovating your kitchen

Renovating your kitchen can be an exciting project. As you imagine a beautiful, aesthetic kitchen with gleaming counters and ample storage, remember that there’s a lot of thought, consideration, planning, and effort that goes into remodeling your kitchen. In this guide, we’ll help you navigate the journey of renovating your kitchen and equip you with everything you need to know.

Breeze Customs

Customs Brokerage

10 Tips for Importers To Stay Afloat During Inflation

With inflation on the rise in many parts of the world, staying afloat can be difficult – but it isn’t impossible. From dealing with higher direct costs to less disposable incomes, importers now need to consider many factors that directly impact their operations while trying to sustain their business. By following best practices and using smart strategies to manage costs, you can continue to succeed even during these uncertain times. Read on to learn more.

Omneya Nabil

The Content Alchemist

Why You Need A Signature Story

Apple. Coca-Cola. TOMS. Charity: water. If there’s one thing they all have in common, it’s that they each have a distinguished signature story. Their signature stories are inspiring, authentic, and intriguing. But, most importantly, they touch our hearts and establish an unfathomable connection with these brands. Signature stories are the building blocks of brands. Think of a signature story as a founder’s story, a heritage story, or a once upon a time brand story.