3 TYPES OF SOCIAL PROOF TO REQUEST
FROM YOUR EMPLOYER, CLIENT, OR COLLEAGUE
17 May 2024
Written by Omneya Nabil
Ask for testimonials.
Ask for recommendations.
Ask for referrals.
There’s nothing wrong with that. It’s actually a smart business practice that can help you grow your network, improve your reputation, and land more (and better) opportunities.
Why? Because everyone is looking for social proof— evidence that you can deliver on your promises and provide real value.
Here are three types of social proof to ask for.
1. Testimonials
Testimonials are written statements from clients, customers, or colleagues endorsing your skills, expertise, and professionalism. They typically highlight positive experiences and outcomes from working with you.
Testimonials can be displayed on your website, LinkedIn profile, portfolio, or marketing materials to build credibility and trust with potential clients or employers.
When requesting testimonials, ask clients or colleagues to share specific examples of how your work positively impacted their business or project.
2. Recommendations
Recommendations are endorsements from colleagues, managers, or clients verifying your skills, work ethic, and character. These recommendations are typically shared on professional networking platforms like LinkedIn.
A strong recommendation should provide insight into your strengths, accomplishments, and contributions to a project or team.
When seeking recommendations, reach out to individuals with whom you’ve had a positive working relationship and ask them to highlight specific qualities or achievements that showcase your value as a professional.
3. Referrals
Referrals are introductions or recommendations from satisfied clients or colleagues to potential new clients or employers. They are a powerful form of social proof because they come from a trusted source and are highly credible.
When asking for referrals, express your gratitude for past collaborations and inquire if they know anyone in their network who could benefit from your services or expertise.
Personalised outreach and follow-up are key to maximising the effectiveness of referrals.
Over to you. How has social proof benefitted your career or business? To join the conversation, head over to the original post on LinkedIn.