7 MARKETING THINGS NON-MARKETERS DO
WITHOUT EVEN REALISING IT
16 July 2024
Written by Omneya Nabil
There are marketing things we all do on a daily basis.
You don’t have to be a marketer to practice marketing. And you certainly don’t need to be marketing a product or service.
If you think about it, everyone is a marketer—in one way or another.
Here are seven ways we all engage in marketing, often without even realising it.
1. Marketing your experience and qualifications (in job applications)
When you apply for a job, you’re essentially marketing yourself. You’re highlighting your strengths and presenting yourself as the best candidate for the role.
Yes, it’s a marketing thing. And your CV and cover letter are your marketing materials—designed to showcase your skills, experience, and qualifications.
2. Marketing your social skills (in networking)
Networking events offer great marketing opportunities. Whether it’s a formal business networking event or a casual social gathering, you’re marketing your social skills.
You’re building relationships, creating connections, and presenting yourself in a way that makes others want to work with or recommend you.
3. Marketing your creativity (in presentations)
Every time you present a new idea or solution, you’re marketing your creativity. This could be in a meeting, a brainstorming session, or even in a casual conversation.
Similar to marketing a product or service, you’re showcasing your ability to think outside the box and offer innovative solutions.
4. Marketing your ideas and opinions (in discussions)
Engaging in discussions, whether in person or online, is another marketing thing. You’re sharing your ideas and opinions to influence others and gain their support.
By marketing your ideas effectively, you can shape opinions and drive conversations in your favour.
5. Marketing your skills (in problem-solving)
Offering assistance or advice to others is a way of marketing your problem-solving skills. When you help someone solve a problem, you’re demonstrating your expertise and ability to handle challenges.
This helps others see your value and builds your reputation as a reliable and resourceful person.
6. Marketing your recommendations (in endorsements)
Whenever you recommend a product, service, or even a person, you’re engaging in marketing. Again, it’s a marketing thing.
Your endorsement carries weight and can influence others’ decisions. This is why word-of-mouth marketing is so powerful.
7. Marketing your values and beliefs (in advocacy)
Advocating for causes you believe in is a significant form of marketing. You’re promoting your values and beliefs, trying to rally support and drive change.
And advocacy is all about inspiring action and making a difference through your passionate promotion of what you stand for.
Over to you. Where else can marketing be applied? Join the conversation by visiting the original post on LinkedIn.