5 THINGS I LEARNED FROM FAILING
24 April 2024
Written by Omneya Nabil
Failure is a part of any marketer’s journey. Yes, we can work so hard on amazing campaigns only for them to fail.
But failure doesn’t define us. It’s how we respond to failure that truly defines us as marketers.
A couple of years ago, I launched a campaign for a new product. I had planned every detail meticulously, and I just knew (or assumed) that everyone would love our new product. That it would basically sell itself. My, was I wrong.
Once the campaign was rolled out, it was a disappointment. Engagement was weak, conversions were awful, and I was confused.
“Where did I go wrong?”
I had failed. And I was utterly frustrated and started to doubt myself.
But here are five things I learned from failing.
1. Embrace failure
Instead of dwelling on what went wrong, focus on what you can learn from the experience. Failure is a learning opportunity that can affect future decisions and strategies.
2. Analyse and reflect
Take the time to analyse the data, identify the root causes of failure, and reflect on what could have been done differently. Was there a problem with the message? Were we at the wrong place? Did we stand out?
3. Adapt and pivot
Use the insights from failure to pivot your strategy, refine your messaging, and adjust your approach for future campaigns. Failure is not the end—it’s an opportunity.
4. Stay resilient
Setbacks are a natural part of the journey. Stay resilient, keep pushing forward, and have faith in your abilities. Because success requires patience and determination.
5. Seek support and collaboration
Looking for solutions? Don’t be afraid to seek help from others. Two heads are often better than one when it comes to reflecting, brainstorming, and problem-solving.
Over to you. Have you ever had a failed campaign? How did you react? To join the conversation, head over to the original post on LinkedIn.