5 SOCIAL MEDIA FAVOURS YOU CAN DO FOR YOUR BRAND
15 May 2024
Written by Omneya Nabil
Have you ever seen promoted content and thought, “This brand is doing social media all wrong?”
Today’s social media users are super savvy, and they know when brands are inauthentic or overpromoting themselves.
And the result? Lost trust and lost business.
Here are five favours you can do for your brand—to avoid audience scepticism and lost opportunities.
1. Start with strategy
Before you start posting on social media, take the time to develop a clear content strategy. Define your goals, target audience, key messages, and desired outcomes. Having a strategic roadmap will guide you and ensure that every post and interaction aligns with your business objectives.
2. Listen to and embrace feedback
Social media is a goldmine of valuable feedback and insights from your audience. Take the time to listen to what your followers are saying (in comments, messages, or reviews). Embrace both positive and negative feedback as opportunities for growth and improvement. Engage with your audience, address their concerns, and show them that their voices are heard and valued.
3. Provide real value
Strive to stand out by providing real value to your audience. Share informative articles, helpful tips, entertaining videos, or exclusive discounts and promotions that resonate with your audience’s needs and interests. Focus on building relationships and offering solutions rather than pushing sales pitches.
4. Don’t overpromise or overpromote
Avoid the temptation to overpromise or overpromote your brand on social media. Instead of bombarding your audience with sales pitches and promotional messages, try to strike a balance between promotional and non-promotional content. Be transparent and authentic in your communications and avoid making exaggerated claims or promises that you can’t deliver on.
5. Maintain a consistent brand voice
Want to build brand recognition and trust on social media? Be consistent. Maintain a consistent brand voice, tone, and visual style across all your social media channels to reinforce your brand identity and make it easier for your audience to recognise and connect with you. Always make sure that your messaging remains cohesive and aligned with your brand values and personality.
Over to you. Have you seen any brands doing social media wrong? What was your reaction? To join the conversation, head over to the original post on LinkedIn.