Content

Content decay is when your content experiences a gradual decline in its value, relevance, and performance over time. And, yes, even the best content can experience decay if it’s not regularly maintained. Here are six reasons why content decay happens and what you can do about it

When you outsource your content, the cheaper option can end up being the most expensive. Here are 10 reasons why cheap outsourcing is never a good idea.

I’ve made it to my 100th post since I decided to jump on the (almost) daily posting bandwagon. And, yes, I’m counting. It’s been quite a ride. There were a lot of ups. A lot of downs. A lot of discoveries. And a lot of “what was I thinking” moments. To celebrate this milestone, here are 9 things I’ve learned from writing 99 posts on LinkedIn.

Words like “leverage,” “boost,” and “enhance” still pop up everywhere. They might have been impressive at first, but now they sound too impersonal, generic, and cliché. And AI has made it even worse. Here are seven buzzwords you should stop using (and what you can say instead).

The other day, I posted about wanting to hire a copywriter. And I ended up receiving numerous responses (most of which fell short of my expectations). Many applicants did not provide portfolios. Others had poor communication skills. And, to top it off, some submissions contained grammatical errors. So I put together these 8 red flags to watch out for before hiring a copywriter.

Copywriting may be challenging when you first start. Especially since you’ll probably need to work with clients in different industries, understand diverse audiences, and create content that resonates with those audiences. If you’re just starting out, here are five tips to help you become a better copywriter.

It’s easy to get caught up in creating content only to promote your product or service. If you’re doing that, it’s time to reconsider your purpose. Because content has the power to achieve so much more for your business. But becoming a thought leader isn’t an overnight process. It requires dedication, consistency, and a genuine commitment to providing value.

Everyone knows that quality is more important than quantity. Yet, marketers are still producing content “en masse” in an attempt to capture audience and market share. But it doesn’t work that way. Whether new or established, companies must prioritise quality content over quantity. Here are eight reasons why.

I used to think that having a content strategy was a useless step that would take away my precious time and suppress my creativity. But when I struggled to see meaningful results, I realised it was important to have a clear plan before I started writing. So, here are five reasons why you should always start with a content strategy.

Is there such a thing as too much content? Absolutely! As marketers, we need to strike a balance between engaging our audience and overwhelming them. And there’s a fine line between the two. Here are six signs that might indicate your brand is producing too much content.

In 2021, I took on a client in the customs brokerage industry. Working with a new niche is always challenging. But I’m lucky I got to work with a super supportive client. Here are seven tips that helped me deliver impactful results for my new client (and get great testimonials)

When I started as a copywriter, I made a whole lot of mistakes—from using plenty of pretty adjectives to writing overly verbose sentences and cliché-ridden headlines. Here are 10 copywriting mistakes I made (so you don’t have to make them).

Want to maintain a consistent flow of messages? Start with content pillars. Content pillars are the foundational themes or topics that represent your brand. Here’s how to use them to guide your content strategy.