Marketing

So, you build an MVP, land your first customer, and then continue to build your product based on that one client and their specific needs—disregarding the needs and pains of your broader prospects. Yes, it might seem like a good idea to cater to your first customer. It can also be valuable in the early stages or for niche markets. However, this approach can lead to a narrow focus that doesn’t address the broader market’s needs.

People have come to hate marketing messages, and that’s not good news for us marketers. Audiences hate the endless useless ads and sponsored content that offer little to no value to them. When they feel like they’re constantly being sold to, they automatically start to question a brand’s authenticity and credibility. So, here are seven strategies for turning audience scepticism into trust.

You don’t have to be a marketer to practice marketing. And you certainly don’t need to be marketing a product or service. If you think about it, everyone is a marketer—in one way or another. Here are seven ways we all engage in marketing, often without even realising it.

I recently signed up for an email-based course (EBC) by the lovely Yemi Pelumi. Her EBC tackled how to become a lead magnet by offering EBCs. And it got me thinking about my own lead magnet strategy. I was only doing cold outreach, and because it was working for me, I hadn’t considered anything else. Her course made me assess what was holding me back from doing something else. Here are five things that could be limiting your growth (and how to grow out of them).

Having a great product or service is no longer enough. You need to provide excellent customer experiences that complement your offerings. Here are six reasons why focusing on customer experiences is more important than ever.

Intrusive marketing includes ads that pop up unexpectedly, interrupting the user experience and often leading to a negative perception of the brand. Instead of capturing attention, they push potential customers away. Here are six strategies to avoid being intrusive and, instead, create more effective and respectful marketing content.

Have you heard of marketing fatigue?

It’s when brands engage in excessive marketing that overwhelms their audiences.
Excessive marketing, or ‘marketing fatigue,’ can have the opposite of its intended effect. It can annoy and disengage consumers. Here are 5 consequences of over-marketing your brand.

As marketers, adopting and adapting to new tools or platforms is not enough. We must look at changing trends and insights. We must constantly question our strategies and beliefs. We must embark on a journey of continuous learning and unlearning. I’ve done this, and it’s interesting to see how some of my initial ideas about marketing have changed.

Ask for testimonials. Ask for recommendations. Ask for referrals. There’s nothing wrong with that. It’s actually a smart business practice that can help you grow your network, improve your reputation, and land more (and better) opportunities. Why? Because everyone is looking for social proof— evidence that you can deliver on your promises and provide real value.

Have you ever seen promoted content and thought, “This brand is doing social media all wrong?” Today’s social media users are super savvy, and they know when brands are inauthentic or overpromoting themselves. The result? Lost trust and lost business. Here are five favours you can do for your brand to avoid audience scepticism and lost opportunities.

Marketing yourself has become more important than ever. But here’s the thing: You need to be able to market yourself effectively without sounding self-promotional or coming across as pushy. So, how can you do that? Here are seven tips you can follow.

Stop making bold marketing claims and extravagant statements just to get people’s attention. Here are 12 crazy marketing claims you should avoid using.

Don’t try to overcomplicate things. Because the simplest strategies will often deliver better results and have the greatest impact. Here are seven of my favourite simple content strategies to help drive engagement.

Ask a marketer what keeps them up at night, and they’ll answer: capturing and keeping my audience’s attention. It’s become more challenging than ever. Here are 7 strategies to help.

Failure is a part of any marketer’s journey. Yes, we can work so hard on amazing campaigns only for them to fail. But failure doesn’t define us. It’s how we respond to failure that truly defines us as marketers. Here are 5 things I learned from failing.

As marketers, our goal is to shape narratives, influence opinions, and drive action. Despite our best intentions, the marketing profession often has a less-than-stellar reputation. Thanks to those few who managed to ruin it. Here are 5 reasons why people don’t trust marketers anymore.

Working under pressure can be a good thing. In my first job as a retail marketing executive, I experienced my first pressured campaign. Read on to discover the nine things I learned from it.

There are two types of marketing: inadequacy marketing and empowerment marketing. As marketers, we have the power to shape the narratives that define our culture. So, let’s use our platforms to promote self-love, acceptance, and inclusion.

You know what can kill an article, social media post, or email? Not reviewing your writing. Make sure you review your work carefully to avoid these 7 writing blunders.

Bad marketing is expensive. Because it’ll cost you more to rebuild broken relationships with your audience. But what is bad marketing? Here are 7 examples of bad marketing practices.

Working in marketing is great. But the marketing profession isn’t always rainbows and sunshine. Here are 10 things people absolutely hate about marketing (and how we can fix them).

Stop creating content for the sole purpose of selling your products or services. Content can do much more for your business. It can help you become a thought leader. Read on to learn how.