The Jobs to Be Done Framework
This Jobs to Be Done (JTBD) framework helps you understand your customers’ needs and motivations. Using its insights, you can customise your marketing initiatives and product development efforts to address their challenges and meet their needs.
Who the Jobs to Be Done framework is for
The framework is specifically designed for marketing teams, product teams, and customer success teams who want to gain deep insights into what drives their customers’ behaviours and decisions.
Benefits of using the JTBD framework
By creating JTBD using this framework, you will be able to:
- Identify opportunities and market gaps
- Gain a deep understanding of your customers’ true needs and motivations
- Create products and features that address your customers’ specific needs
- Craft targeted marketing messages that resonate with your audience
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Still need assistance with your customers’ jobs?
I would be happy to help! Schedule a call with me to identify your customers’ jobs and complete the framework. I can also provide a content strategy that communicates how your product or service addresses your customers’ needs and helps them achieve what they’ve set out to do.